Mobile and location complement each other. When married together, the result is unlike any other.

“Mobile by design is built to be an interactive device,” said Alistair Goodman, CEO of Placecast.

“As the use of mobile increases everyday, marketers have a unique opportunity to not only reach customers in real-time, but to also captivate them with creative advertising that offers them the opportunity to interact with their favorite brands. Interactivity can come in the form of MMS with images or videos that link to mobile pages, mobile contests or mini-games that lead customers to an online or offline store,” he said.

“Most importantly, marketers need to make sure that the ads are appealing to consumers by offering something useful, instead of just being annoying sales pitches.”

Driving interest

Companies such as Best Buy, Gap and Victoria’s Secret have all incorporated location-based technology into their mobile advertising campaigns to drive in-store traffic.

By integrating the technology, retailers are able to assist consumers with helping them find the nearest store location.

Although the mobile commerce space is growing at a rapid pace, consumers are still wary of making purchases through their smartphones.

Therefore, serving them a mobile ad that lets them locate the nearest store location is smart, especially for retailers.

“Location-based technology and store retailers go together like apple pie and ice cream,” said Simon Buckingham, CEO of Appitalism.

“Location-based services are a great way to drive in-store traffic,” he said. “We recommend that retailers keep their offers simple by utilizing things like check ins and offering a clear value to the consumer such as a valuable discount.

“We think location-based technology will move forward towards a more central place in the next year. The device platform battle between Apple, Google and Microsoft and BlackBerry will see think stimulate new innovations in location based technology.”

Moving forward
It is important for marketers to communicate to their customers and offer them some sort of incentive.

By implementing an incentive into a location-based campaign, companies are able to drive user engagement.

Additionally, privacy is still an ongoing issue.

Therefore, marketers need to make it a point to communicate to their customers that they take their digital privacy seriously.

“Custom-tailor offers to consumers with exclusive deals in real-time,” Placecast’s Mr. Goodman said. “Consumers like being part of a special club, and in our research we have found that mobile offers that were distinct and had exclusive offers were the most well received.

“Integrate CRM data and other channels – such as email – to deliver storyboarding – sequential messaging that moves a consumer down the purchase funnel,” he said. “For example, a Web or email ad that drives brand awareness, followed by an alert when the consumer is near the store.

“At the moment, the industry is saturated with new mobile wallet technology, and the consumer adoption is fairly slow. As the technology matures and offers consumers some real-world benefits, we expect that more retailers will offer card-linked offers to their customers that will be customized using consumer interest and purchase history, gender, age, location, and time of day. I also expect we’ll see much more in the way of opt-in and a use of consumer data and preferences for targeting.”

New direction
According to Charles Sankowich, CEO of Friendthem, location-based technology offers something that can benefit the customer, but it is important not to overdo it.

“Make sure it is authentic,” Mr. Sankowich said. “Customers are intelligent and quite savvy.

“They can smell and feel something that is not authentic,” he said. “Find that balance of doing what’s best for your customer and still benefit you/the retailer.”

There is significant hype surrounding mobile payments – using a phone in store to complete a purchase at the point of sale – drawing the attention of financial institutions, technology companies, retailers and others who are looking to grab a piece of the pie with their own solutions. However, another year has passed without a clear winner in the mobile payments space – if anything, the landscape is more confusing today than it was a year ago.

“I don’t expect any large amount of mobile-enabled POS payments this holiday season,” said Drew Sievers, CEO ofmFoundry, Larkspur, CA.

“Frankly, there is no universal approach that is easily understood by consumers,” he said.  “Without simplicity, coverage and value, mobile payments will struggle to grab a foothold, let alone scale.”

Payments solutions proliferate
The issue of the complexity of the mobile payments transaction is something that solution providers have been struggling with for some time.

What is new is the growing number of players in the mobile payments space, each with its own solution that hopes to gain consumer and retail adoption. This development has the potential to dampen mobile payments adoption simply because of the confusion it brings to the marketplace.

The Starbucks mobile payments app

“There are a lot of mobile payments entries – we are getting towards triple digits in the number of companies,” said Nick Holland, senior analyst at Yankee Group, Boston. “Things are accelerating it would appear.

“There is almost an overkill – it is hard to know which one to go for,” he said. “There are almost too many choice out there – particularly from a retailer’s standpoint.”

Small role for NFC
It is clear that mobile payments are becoming increasingly popular with consumers. A recent report from IDC found that 34 percent of survey respondents had made a purchase using their mobile phone compared to 19 percent a year earlier.

Contactless payments using near-field communications technology enabling a smartphone owner to tap their phone at the point-of-sale to make a purchase are expected to grow significantly in the next few years but are not likely to have much of an impact on the upcoming holiday season.

“NFC is a powerful new way to trigger consumer interactions via mobile, but it will not play a role this holiday season in actual payments for physical goods,” said Wilson Kerr, vice president of business development and sales at Unbound Commerce, Boston.

“Too few consumers have NFC in their phones and too few retailers are set-up to accept payments this way,” he said. “This will be changing.”

No clear winner
With a growing array of options available to consumers for paying in-store with a mobile phone, no single solution has emerged as a clear winner.

The IDC report found that mobile applications are responsible for most of the mobile payments volume, with close to 50 percent of those who have paid for a purchase via mobile having used a mobile app at the point-of-sale, such as Starbucks offers. The numbers were slightly lower for mobile browser, contactless and SMS.

This suggests that consumers are experimenting with mobile payments but have not yet made them a part of their everyday shopping habits.

“PayPal is pushing hard and the Isis team is joining forces with credit card companies,” Mr. Kerr said. “Google will likely make a run at it with Google Wallet as well.

“Square is a business-to-business play, but their effect on enabling mobile payments is a big one,” he said. “And Starbucks remains the one to watch, in terms of consumer adoption.

“Consumers need to be shown that mobile payments are safe, secure, and that this solution represents an easier way to pay for something, versus swiping a credit card. The promise is there but the devil is in the details.”

Mobile commerce purchases – where a user makes a purchase online via a smartphone – are gaining traction faster than mobile payments because consumers are used to shopping online and no significant change in infrastructure or consumer habit is required.

“Mobile commerce is growing fast and most people have bought something on their smartphone, via a mobile-optimized version of a Web site,” Mr. Kerr said.

“Mobile payments are complex and hard to implement, because they involve so many moving pieces,” he said.

“The promise of mobile payments is huge, so this has attracted many big players to the space. But this also makes it a crowded, confusing and complex.”

Moma Mobile AB är ett expansivt företag i en het bransch med en egenutvecklad plattform för mobil webb med adderande tjänster och tilläggsmoduler som maximerar utfallet i lönsamheten gällande våra kunders mobila marknadsföringsstrategier. Intresset för företag att synas och marknadsföra sig genom smartphones och surfplattor bokstavligt talat exploderar i marknaden just nu och vi söker därför fler hungriga och målinriktade säljare till vårt Stockholmskontor.

Du kommer som affärsutvecklare hos MoMA Mobile AB att boka möten via telefonen och sedan själv åka ut till kunderna för att presentera företagets produkter, men Du kommer också att få en del färdigbokade möten tilldelat från MoMA’s innesäljare. MoMA Mobile AB har en uttalad partnerstrategi med återförsäljareföretag varför en del av Ditt arbete också innehåller uppgifter att som partneransvarig samarbeta med våra befintliga och nyanslutande partners, vilket innebär att Du kommer att vara deras kontaktperson och hjälpa dem i säljprocessen in mot deras kunder.

Kvalifikationer

Vi söker Dig som har viss eller längre erfarenhet av försäljning och självklart med goda resultat!

Viktigt för oss är att Du är en målinriktad, utåtriktad person som ytterst drivs av att sälja och att göra affärer och som inte är rädd att stundtals arbeta i ett högt tempo. Du är en typisk relationsskapare som också kan arbeta självständigt och trivs med det.

Du har stor erfarenhet att arbeta med pc och att använda mobilen som arbetsredskap och kommunikationskanal i Din vardag.

Du har lätt att sätta Dig in i förståelse för kundnyttan för företag att marknadsföra sig i den mobila kanalen.

Arbetsbeskrivning

I arbetsuppgifterna ingår att genomföra presentation av MoMA Mobile och att demonstrera vår mycket intuitiva och lättanvända plattform i försäljningssyfte varför det är ett krav att Du har stor inlärningsförståelse i hur hantera vår demomiljö och plattform. Med en bra förberedd och behovsanpassad demo sätter sig kunden snabbare in i hur vår lösning kan generera mervärde för dem.

Vid vissa tillfällen behöver Du representera företaget för större grupper varför det är viktigt att Du är säker i Dig själv och orädd att hantera sådana situationer.

Du ska klara av att boka Dina egna kundbesök genom telefonsamtal.

I Ditt arbete ingår även att skapa goda relationer och utveckla samarbetet med befintliga partners och att ge dem säljstöd så att de vinner sina kundprojekt baserat på våra produkter.

Du är en ödmjuk person som har lätt att samarbeta i team och som förstår vikten av att en införsäljningsprocess ibland består av behov av säljstöd från dina kollegor och att det inte är en ”one-man-show”.

Du kommer att ha en säljbudget som bestäms för Dig vid uppstarten av Din anställning.

Målet är att Du varje vecka ska genomföra minst det antal kundbesök som vi gemensamt beslutar om för Dig att uppnå.

Du kommer att rapportera till försäljningschef/VD Dina dagliga aktiviteter och alla säljaktiviteter skall dokumenteras i vårt säljstödssystem som för närvarande är Fortnox.

MoMA Mobile AB erbjuder

MoMA Mobile är ett ungt och expansivt företag med en plan om internationell etablering som erbjuder stora utvecklingsmöjligheter för sina medarbetare. Viktigt för oss är att våra medarbetare delar MoMA Mobile’s värderingar om att det ska vara kul att varje dag gå till sitt arbete och att man respekterar sina medarbetare.

Vi erbjuder marknadsmässig grundlön + provision samt arbetsredskap såsom laptop och mobiltelefon.

Vi utbildar grundligt alla medarbetare för den roll de har och följer sedan upp med utvecklingssamtal och mer utbildning som bygger på dessa samtal eller när det kommer produktuppdateringar.

Du kommer att få allt stöd Du behöver för att kunna genomföra Dina möten på allra bästa sätt från ledning och stödpersonal i MoMA Mobile.

Körkort är meriterande om Du har men inget krav. Många av kundmötena kan nås genom kommunala färdmedel eller med tåg och flyg.

Om MoMA Mobile AB

Med ett brett produktsortiment som börjar med CellMate Mobile Ability Platform som löper genom nästan alla användningsområden; mobilsite-utvecklingsverktyg inklusive integrationer, appar, positionering, medlemskort, biljetter, kuponger, CRM och bokning/M-handel och formulärhantering gör vi anspråk på att vara ledande inom vårt område.

Våra kunder inom mobil marknadsföring är alltifrån kommuner, politiska partier, företag inom turism, resor m.fl. Vi täcker in både B2B & B2C-områdena.

Våra kontor ligger i dagsläget i Sverige som är vår nuvarande huvudmarknad, i Stockholm, Göteborg och Malmö, och bland våra kunder kan nämnas Stena Line, Ramirent, Fordonsgas, Friskis och Svettis m.fl. Vi jobbar även internationellt och vi täcker idag 24 länder.

För mer information:

Masters of Mobile Arts – MoMA Mobile AB
Kontaktperson: Magnus Winterman, VD
Tel: 08 – 641 61 05
Mobil: 0763-254 766
Mail:magnus.winterman@momasolutions.com

www.momasolutions.com

MoMa – Masters of Mobile Arts med egenutvecklade plattformen CellMate är ledande leverantör av programvara för mobila webbplatser. CellMate är grundstommen i CellSeries vars lösningar inkluderar webbplatser presenterade i mobiltelefoner, SMS marknadsföring och meddelandetjänster, standard SMS kuponger, mobila kuponger, mobila positioneringslösningar, mobil-aktiverade online-webbplatser, mobilt innehåll, och API: er som tillåter en rad andra mobila tjänster.

Amjad är ansvarig för multimedia och rörligt innehåll och har lång erfarenhet inom sitt område.

Han har bl.a jobbat för Weblink och Clevermedia i Sverige, för flera bolag i USA samt jobbat som utbildare i design på Göteborgs Universitet.

Bland Amjads uppgifter finns bland annat att skapa video-tutorials samt en multimediabaserad certifieringsprocess för CellSeries, den mest kompletta lösningen för mobil marknadsföring, information samt försäljning.

Amjads första arbetsdag var den 6:e augusti och han jobbar på Moma´s Göteborgskontor.

The full report, “The Mobile Traveler: How Smartphones Are Changing the Customer Journey,” also answers these key questions:

• How often are consumers booking travel at the last minute through smartphones?
• How do smartphones solve travel-related customer service challenges?
• In what ways are consumers using smartphones in transit and once they reach their destinations?

Read more at http://www.emarketer.com/Article.aspx?R=1009254&ecid=a6506033675d47f881651943c21c5ed4#swYFqepqUJ82Zjfe.99

One of the main attractions of a mobile operating system such as Firefox that is built on HTML5 is that it enables the development of smartphones that function at nearly the same level as some of the high-end options currently in the market but at a much lower cost. Such lower-cost devices could be attractive to feature phone owners who are considering whether or not to upgrade.

“Carriers are picking up on the HTML5 based OS because it is fundamentally going to allow for cheaper handsets to be produced,” said Michael Morgan, analyst at ABI Research, New York. “It may be a third OS that is not as closed as iOS or Android that would give them more control over the device

“Brands will get a larger smartphone base to address in their marketing and advertising,” he said. “It will be more of a mass market, general market consumer where price matters more to them.

“These are now what you would call your early adopters.”

App marketing
HTML5 technology offers app-like experiences in a mobile Web environment and has been quickly gaining traction in the mobile space.

While other mobile operating systems are incorporating HTML5 technology as they go along, Firefox, along with Tizen, are the first to build mobile platforms on HTML5 from the ground up. This means that all of the phone features, including calling, messaging, games and more can be an HTML5 application.

In addition to enabling marketers to reach a broader audience, an HTML5-based mobile OS could also open up new marketing opportunities for app developers and marketers looking to reach app users.

Firefox for Android

“With HTML5 you may not be required to work through the pre-established app engine and can say to a mobile user, ‘I’m not rated on the Apple App Store but I am out there for you to download,” Mr. Morgan said.

“This means they would have to find their own ways to get discovered but they wouldn’t be limited to best practices as deemed by an app store,” he said.

Another possiblity is the potential for marketers to create fully branded mobile phone experpiences that come directly from an advertiser.

“Once fully rolled out, Firefox OS will probably be the most feasible platform for that strategy, economically and politically,” said Brennan Hayden, vice president of WDA, East Lansing, MI.

“I don’t have any knowledge that such a thing is being considered, but a brand such as Coca-Cola, for example, might see a deeply branded mobile experience using Firefox less complicated than with Android. Truly free and open – with no asterisks – might give rise to such a market,” he said.

For carriers, a Firefox phone could help them drive further smartphone adoption in developing markets by being able to offer a richer user experience in a lower-cost smartphone,

An HTML5-based mobile OS such as Firefox could also help carriers gain more control over services and applications. Carriers have been losing money in mobile as consumers increasingly engage with over-the-top services and applications.

“Business models are evolving so that operators are increasingly cut out of the profits on services, which have evolved from being network-centric to network-agnostic,” said Wally Swain, senior vice president of research at Yankee Group, Boston.

“By controlling or at least having high leverage over a platform, you can bet that apps will have to be bought on their stores, that they will participate in revenue sharing etc,” he said.

The third OS
Carriers are also looking for a viable third mobile operating system to bring more competition into the marketplace.

“Operators are desperate for someone to break the current stranglehold that Apple and Android have on the smartphone market,” Mr. Swain said.

“Operators want a counter-balance so they can have more leverage when it comes to negotiating prices,” he said. “Lower prices are always good for consumers.

“They also want more control of the platform. Apple pays no attention to operators wants/needs, Android about the same.”

The news comes at a time when BlackBerry continues to lose market share – a trend that is expected to continue now that Research In Motion has delayed the release of its new BlackBerry operating system until next year – while Windows Phone 7 and Windows Phone 8 have yet to catch on in any meaningful way.

More support needed
The carriers who have expressed support for the Firefox mobile OS are Deutsche Telekom, Etisalat, Smart, Sprint, Telecom Italia, Telefonica and Telenor.

Mozilla said this week that the first devices featuring Firefox OS will be manufactured by TCL Communication Technology, under the Alcatel One Touch brand, and ZTE. The first Firefox OS powered devices are expected to launch commercially in Brazil in early 2013 through Telefonica’s Vivo brand.

The ZTE and TCL devices will likely be priced between $100 and $150 at retail or in prepaid and will be free with a contract from a carrier, per Mr. Swain.

Firefox will need the support of manufacturers, too, if it is to become a viable player in the mobile space. While it already has support from ZTE and TCL, others will likely wait to see how these initial devices perform before getting behind Firefox.

One of the challenges Mozilla will face is building consumer awareness of the Firefox brand.

“I think marketing this device will be challenging,” Mr. Swain said. “Branding will be the issue.

“ZTE and HTC are not strong enough on their own,” he said. “Nor is Firefox, nor are operators on their own.

“They will have to be at the low end of the range to gain mindshare.”